About scheurich

Brand background and key notes.

Scheurich is a German brand founded in 1928 in Kleinheubach, in the Franconia region. Its history began with the production of ceramic pots and terracotta items, initially specialising in creating homeware and garden decorations. During the 1950s, Scheurich started to expand its offerings, introducing new designs that were well received by the market.

In the 1960s, the brand gained recognition for its innovative production of glazed ceramic pots, which represented a significant advancement in homeware design. These pots featured modern shapes and vibrant colours, responding to the aesthetic trends of the time. Scheurich distinguished itself through its attention to the quality of materials and the craftsmanship of its products, attracting an increasingly broad audience.

Throughout the 1970s and 1980s, the company further diversified its product range, introducing new design lines and collaborating with renowned artists and designers. From the 1990s onwards, Scheurich accelerated its internationalisation, exporting its products to various global markets and becoming a recognised name in the ceramics industry.

Today, Scheurich continues to operate in line with its tradition of quality and innovation, maintaining its commitment to sustainability and contemporary design. The brand's history is characterised by a constant evolution, reflecting market trends and consumer needs, solidifying its position as a leader in the production of ceramic pots and homeware.